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Culture by Neurodesign is the podcast where I share expert insights and conversations with guests on how cognitive inclusion - inspired by neurodivergence - transforms working cultures. The result? Teams that are happier, healthier, and perform at their best.
Drawing on practices that support neurodivergent thinking styles like autism, ADHD, and dyslexia, I explore how leaders can design resilient, innovative environments where every team member - whatever their neurostyle - contributes their best and thrives.
Whether you’re building a new team, resetting culture, or addressing systemic performance challenges, Culture by Neurodesign gives you the strategies to create Neuro-Inspired Teams™ and turn invisible effort into lasting impact.
Episode 54: The ADHD advantage in entrepreneurship, with Peter Shankman
Innovation often leaks in volatile times—not because teams lack ideas, but because energy is drained by systems that don’t fit how different brains work. In this episode of Culture by Neurodesign, New York entrepreneur and bestselling author Peter Shankman shares how reframing his ADHD traits transformed distraction into an innovation engine. From founding HARO to building multiple startups, Peter shows how action, novelty, and speed fuel creativity and growth when environments are designed for neurodiverse thinkers. Leaders can learn three vital lessons: design for focus over control, reward momentum over perfection, and connect diverse brains with trust and clarity. The future of entrepreneurship isn’t about conformity—it’s about leveraging ADHD, neurodiversity, and cognitive inclusion to unlock resilience, innovation, and sustainable performance.